All blog posts

Looking to launch or expand an online store using WordPress? Choosing the right plugin is crucial. Whether you’re entering the eCommerce space, selling digital products, or launching a membership site, here are the top 10 WordPress eCommerce plugins to consider for 2025.

1. WooCommerce — Most Flexible & Widely Used

Best for: Stores selling physical or digital products
As the most popular open-source eCommerce plugin, WooCommerce is free, powerful, and endlessly customisable thanks to its vast ecosystem of extensions. It’s ideal for businesses planning growth and needing advanced features.

2. Easy Digital Downloads (EDD) — Digital-Only Specialist

Best for: Selling software, eBooks, courses, music
EDD focuses solely on digital products, featuring intuitive reporting, multiple payment gateways, and lightweight architecture. Ideal for businesses without physical stock or complicated inventory needs. Ten Percent Legal Recruitment use this software for their recruitment & careers services for solicitors.

3. MemberPress — Subscription & Membership Pro

Best for: Memberships, online courses, gated content
MemberPress offers powerful access control, content protection, drip content, and recurring billing. Perfect for coaches, educators, and content creators building a membership-based business. Companies like Jonathan Fagan Business Brokers Limited use this plugin.

4. Ecwid Ecommerce Shopping Cart — Multi-Channel Multi-Platform

Best for: Cross-channel sellers, small stores
Ecwid lets you set up a store within WordPress that syncs across platforms like Facebook, Instagram, and Amazon. A robust choice for scaling omni-channel operations with built-in tax and shipping management.

5. BigCommerce for WordPress — Enterprise Headless Setup

Best for: Large catalogues, multi-region business
BigCommerce brings enterprise-grade features—inventory sync, multi-currency, built-in security—while letting WordPress handle front-end content. Highly scalable for growing merchants.

6. CartFlows — Optimised Sales Funnels & Checkout

Best for: Conversion-focused businesses
CartFlows significantly enhances WooCommerce by adding powerful sales funnel tools: upsells, order bumps, checkout optimisation and more.

7. WP EasyCart — Free Starter Option

Best for: Low-cost start-ups
WP EasyCart offers a straightforward way to start selling with basic eCommerce features. Its free core plugin is ideal for small shops or early-stage ventures, with affordable add-ons for growth.

8. SureCart — Lightweight, Secure Checkout

Best for: Minimalist setup, secure payments
SureCart is a newer entrant offering a lean, secure checkout experience. Ideal for digital and low-complexity stores looking for simplicity and performance.

9. Shopify Buy Button (via Plugin) — Hosted Simplicity

Best for: Shopify users with WordPress blogs
If you prefer Shopify’s backend but still use WordPress, the Buy Button plugin lets you embed Shopify products directly into WordPress pages, combining ease with flexibility.

10. SeedProd — Landing Page Builder (eCommerce Focus)

Best for: Landing pages and digital product launches
While not a full eCommerce solution, SeedProd excels at designing high-converting landing pages and integrates seamlessly with WooCommerce or Easy Digital Downloads for launch campaigns.

Bonus Plugin Mentions for eCommerce Stores

• Yoast SEO — Boost product page search visibility.
• WPForms — Capture leads and customer queries with custom forms.
• MonsterInsights — Add Google Analytics insights into your store.
• Jetpack for WooCommerce — Add speed, backups, and security features.

Which Plugin Should You Choose?